About

About Your Jewellery Design & Branding Specialist

As the third generation of my family in the jewellery industry, it’s in my blood. I’m fortunate to have developed skills in a variety of aspects of the trade that have enabled me to help others build and strengthen their brands

Jewellery Design Consultant - Poppy Elder

Hi! I’m Poppy & I've been lucky enough to have extremely varied roles throughout my time in the industry and these have given me a unique insight into all aspects, from idea creation through to product and event launches, with brand development, visual merchandising and buying amongst many other areas along the way.

You can view more detail about my experience here on LinkedIn.

I’m excited to be able to use my unique background to help others grow and develop their own businesses.

Here is a bit more about some key areas I have loved to focus on:

Experience

Retail

At the age of 19 I began a maternity cover of a luxury retail store in The Jewellery Quarter. 8 years later I was still overseeing the store and managing every aspect from buying to designing bespoke pieces for clients. This experience gave me a great insight into the things that are important to the consumer.

Experience

Manufacturing

Having spent over 15 years at one of the UK’s largest jewellery manufacturers, I learnt about the entire process from alloying & casting, to CAD and developing a jewellery collection which is commercially viable.

Model wearing fine jewellery & holding white hydrangea

Experience

Brand Creation

One of the areas that I have enjoyed and spent time building skills in is brand development. The element of storytelling is particularly important in the world of jewellery, and brand creation is a key element in this. To further develop these skills I am currently undertaking a Masters degree in Graphic Design.

My Approach

I believe every jewellery piece and brand has a story to tell. My goal is to help you tell yours. Whether it’s through elegant designs or a cohesive brand identity, I take the time to understand your vision and bring it to life with care and creativity.

What sets me apart is my ability to blend artistry with strategy.
I don’t just create beautiful jewellery — I also make sure it works for your business.

From understanding market trends to refining your product range, I’m here to help you succeed at every step.

Why Work With Me?

Experience You Can Trust: With a background in both design and business, I understand what it takes to create repeatable pieces that sell.
Tailored Solutions: No two businesses are the same, and I’ll work with you to create designs and strategies that truly fit.
UK-Based Expertise: I’m proud to focus on quality, ethical practices, and supporting local craftsmanship.

Let’s Work Together

Whether you’re a new brand looking to make an impact or an established business ready to take things to the next level, I’d love to help.

Let’s create something extraordinary together.

Contact me today to discuss your project!